The Coca-Cola Company (“TCCC”) is the world’s largest beverage company and is recognized as the world’s most valuable brand.

• TCCC markets 4 of the world’s top 5 nonalcoholic sparkling beverage brands, including Diet Coke®, Fanta ® and Sprite ® .
• Consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1.4 billion servings each day.
• TCCC was ranked #120 on Fortune 500 in 2006
• Coca-Cola Enterprises made $514 million in profit in 2006
• TCCC produces nearly 400 brands in more than 200 countries
• TCCC has 100,990 employees
• Interbrand Global Brand Rankings (#1 six years running)

With over 400 brands spanning seven continents the challenge to coordinate, standardize, and reuse TCCC marketing intelligence is daunting. GotCoders helped TCCC marketing develop an internal community portal that fosters collaboration across geo-functional boundaries. The portal helps knowledge workers discover what others are doing which enables them to contribute rather than duplicate efforts.